| Copy that stops you: |
One option is harder to choose. The copy feels like a wall. |
If your copy stops a user, the product stopped them first. Ask why. |
| Copy that confuses you: |
The verb doesn’t match the element. Three words for the same thing. |
If the verb feels off, ask who decided. |
| Copy that needs care: |
A TK or placeholder shipped. The copy disappears when you need it. |
TK is an open issue. Flag it before you fix it. |
| Copy that’s missing: |
You need to explain the label. The URL isn’t guessable. |
If you need to explain the label, the label isn’t done yet. |
| When you’re stuck: |
Nothing stands out. Everything feels equally important. |
If everything feels important, nothing is. Ask what one thing the copy should say. |